title of the project

information on the project
background information on the main subject of the project
a focue group used to get ideas for the project
a mind map excercise to help get ideas
background research into advertising
a map that helps people locate recycling centres
a scheme that rewards people for recycling
like a vending machine only instead of taking money it takes empty recyclable products
a mobile recycling bin
name for my final piece
rough prototypes of the project
the software and hardware i have used to make to project
user testing of the project
my personal views of the project
 
 
 
 
copyright ian buchan 2008

‘One more time’ as the name suggests is an interactive recycling campaign, which does not follow other public awareness campaigns. It does not try and guilt people into doing what is being advertised to them. The aim of ‘one more time’ is to create a positive buzz in people who recycle.

Many people who do recycle do not get any reward for doing it, only the moral satisfaction that they have done some good in the world, and it is time to give them a good reward for doing such an simple and easy to do task.

By adding a subtle element of interaction into the campaign, it will allow the issue of recycling to be communicated between people in a fun, non-discriminating way and hopefully it will allow people to change their views of the world.

The reason I wanted to base my final major project on the area of recycling is because it is a topic which I have grown up with all my life, I have been told from a young age that recycling was thing to do and always found it fun and easy to do and because of this I have always kept that trend up and recycle often. I felt that being in IMD gave me an opportunity to add some new ideas into a topic that many people do not want to really engage in.

So that is where the inspiration for ‘One more time’ came from, to try and help people understand that recycling can be easy and also fun, plus for all the regular recyclers it gives them a good reward for doing a little bit of good in the world.

 

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