Name and Shame
The idea of the name and shame campaign is to shame an anti social area of the city. When a member of the public witnesses any type of anti social behaviour they can text the number shown on the poster with the postcode of the area..
The poster displays a map of the city, which is divided into area codes. Each section of the city can be illuminated by a red light. When a member of the public uses their phone to text in the area code a computer tallies how many text a particular area has received. If one area of the city receives the majority of the texts that area of the map will be illuminated.
The idea is to make people aware of problem areas and make the people living in these problems areas more responsible for their actions.
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