Ad Motion
Sarah McMichael
AdMotion is an interactive advertising campaign, designed for use in shopping centres. It provides extra revenue for malls by projecting adverts onto the front of empty shop windows, which are becoming increasingly more common in today’s financial climate.
Unlike existing mall advertisements, it provides an interactive element. This distracts the passer-by from their shopping and engages them, allowing them to take more notice of the advert.
The advert shows a silhouette style animation that follows the customer. It could be a dog, a ballerina, a shopper or whatever the client wishes. This provides an emotional engagement to the customer, allowing them to take more notice and remember the advert better. It is therefore a successful form of advertising for everyone.
